Selling a business name involves transferring the ownership rights of a company’s name and associated trademarks or service marks to another party. It is distinct from selling the entire business entity and its assets. Business names are valuable assets, as they represent a company’s identity, reputation, and goodwill in the marketplace.
There are several reasons why businesses may choose to sell their names. For instance, they may be rebranding, merging with another company, or discontinuing operations. Selling a business name can provide financial benefits to the seller and enable the buyer to establish a recognizable presence in the market.