Online advertising is a form of marketing and advertising which uses the Internet to deliver promotional messages to consumers. It encompasses a wide range of formats, including banner ads, search engine advertising, social media advertising, and email marketing. Online advertising can be used to target specific audiences based on their demographics, interests, and online behaviour.
Online advertising has become increasingly important in recent years due to the growth of the Internet and the increasing amount of time that people spend online. It is now one of the most effective ways to reach consumers and promote products and services.